Google Adwords is an ideal platform that helps online marketers maximise their viewership and traffic potential. Whether you are a large enterprise with years of experience or a small start-up that is yet to gain traction, this is an application that suits all forms.


The beauty of this software is that it allows those from either end of the spectrum to be successful with it. To score more clicks and see a greater return on investment, it is worthwhile examining some key techniques that will get you the end result faster.

Mobile Optimisation


Mobile marketing is the present and the future when it comes to digital technologies. Google Adwords offers ways and means for brands to differentiate between advertisement spots that are located on desktop, tablets and mobile and here is where some enterprises gain a leg-up on their competitors. Locate the click-to-call extension to see how your consumer base is behaving when they are online. Here you can mine crucial data and start to bid on keywords that are suitable for mobile over alternative devices.

30 Over 30 Strategy


This is one hack that can have varying degrees of success and will depend on your internal timeframe for a campaign.  The overall objective is to start out with a month (30 days) of utilising relatively generic keywords that are broad to the niche. Once this period has passed, run an analytics on the successful terms before running with exact-matching keywords to modify the process for one month. Here is the 30 over 30 approach that should give you a greater grasp of what keywords hold the greater currency. That 60-day period then provides the platform to see what works.

Land The Landing Page


The keyword at the end of the day is a signal or tool to help the end user reach the landing page. For a Google Adwords campaign to be successful, this is a domain that must be on point. From the copy to the tags, heading and description, the content of the ad is a key indicator of success for the ad itself.

Be Geo-Specific


Google Adwords issues reports on demographics based on rural and metro area, city, state and other postcode information that is valuable. Examine this thoroughly and see what is trending in locations that you want to market to. Communities have a habit of sharing similar searching patterns, so take cues of what these are and shift your keyword strategy accordingly.